We are a next generation news agency for online video. We offer seamless content for 200+ publishers throughout the Nordic region.

Drop us a line at newsroom@youplay.se

FROM BREAKING NEWS TO HOT TOPIC EVERGREENS

We produce customized content for leading local dailies, established magazines and major news portals, fit for existing articles as well as stand-alone positions. Our offer reaches an ever-growing network via daily newsletters and weekly feature bulletins based on interest. In addition to these we feed our publishers with site-specific suggestions straight to their news desk. Whether it’s the latest news footage or today’s most relevant explainers, we’ve got you covered with speed and frequency.

Some recent videos

Stories for the modern publishing landscape

Key sources range from renowned partners such as Getty Images and AFP, to social media and in-house production. Let our team become an extension of your own – get in touch today!

Other services

Expert-video-support

Make the best videos possible with our help. We'll support you every step of the way with tutorials, hand in glove guidance and any necessary assistance. Get more details on how.

Rent-a-newsroom

Our team is for hire to help you on the fly, at your desk or from their own computer. We shoot, produce, edit and publish to meet your needs. Get in touch to discuss pricing details.

Workshop

Improve your content and in-house knowledge of video, from how to make great videos with your phone to overall video strategy. Book a talent here.

Studio

Editorial or native – we make cost-efficient video content fit for any purpose. Watch examples here.

Our team of video experts, at your service!

Hanne-Li Lundmark
Managing editor
hanne.lundmark@playad.se

Lovisa Allocco
News manager Sweden
lovisa.allocco@playad.se

Patrik Linderholm
News editor
patrik.linderholm@playad.se

Fredrik Berg
Motion Graphic Designer
fredrik.berg@playad.se

Mersiha Ajdinovic
News editor
mersiha.ajdinovic@playad.se

David Westlinder
News editor
david.westlinder@playad.se

Nina Fossli Eliasson
News manager Norway
nina.fossli@playad.se